Web Survey Bibliography
Web content mining, the systematic analysis of social media like forums or blogs, plays an increasingly important role in online market research. More and more clients are interested in using this approach complementary to “traditional” online research.
A question often posed in relation to web content mining is whether the results of this method are representative for the target audience of the client’s product, or whether they mirror the orientation of opinion leaders or other biased sub-groups (e.g. very critical consumers)?
To answer this question empirically, a sentiment analysis for the dieting product ‘Weight Watchers’ was conducted in which the results of a web content mining study and a ‘traditional’ online survey were compared. Our hypothesis was that the themes and valence of the product evaluations are biased in the direction towards opinion leaders. To identify opinion leaders in the online survey, a scale for measuring this attribute was constructed.
For the web content mining a combination of quantitative and qualitative approaches was conducted. In the first step, about 10,000 posts from 14 forums were gathered and classified as “positive”, “negative” or “neutral” by using a support vector machine (SVM). Samples of positive, negative and neutral posts were then semi-automatically coded by means of a qualitative data analyses.
To compare both methods, the pre-codes of the online survey were used as reference for the coding of the posts. Moreover, new codes were built to cover new themes in the forums.
This procedure identified the quantitative as well qualitative differences between both methods.
Apart from the results of this comparison, the general importance of social media for the buying decision process is discussed on the basis of current market research results. And finally, the advantages and disadvantages of web content mining compared with online surveys are dealt with.
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Web survey bibliography - 2009 (509)
- Creation and Usability Testing of a Web-Based Pre-Scanning Radiology Patient Safety and History Questionnaire...; 2016; Robinson, T. J.; DuVall, S.; Wiggins III, R
- Mixed Research as a Tool for Developing Quantitative Instruments; 2009; Onwuegbuzie, A. J.; Bustamante, R. M.; A. A.Nelson, J. A.
- Slider Scales in Online Surveys; 2009; Cape, P. J.
- User’s Guide to the Advance Release of the 2008-2009 ANES Panel Study ; 2009; DeBell, M.; Krosnick, J. A.; Lupia, A.; Roberts, C.
- The denominator problem: Estimating MSM-specific incidence of sexually transmitted infections and prevalence...; 2009; Marcus, U., Schmidt, A. J., Kollan, C., Hamouda, O.
- Survey Research in the United States: Roots and Emergence 1890-1960 ; 2009; Converse, P. D.
- Practical Considerations in Raking Survey Data; 2009; Battaglia, M. P., Hoaglin, D.C, Franklin, P. D.
- Methods for oversampling rare subpopulations in social surveys; 2009; Kalton, G.
- Start of the LISS panel: Sample and recruitment of a probability-based Internet panel ; 2009; Scherpenzeel, A.
- Comparing response rates in e-mail and paper surveys: A meta-analysis; 2009; Shih, T.-H., Fan, X.
- Recycling and waste minimisation behaviours of the transient student population in Oxford: results of...; 2009; Robertson, S., Walkington, H.
- ESS Handbook for Quality Reports; 2009
- ESS Standard for Quality Reports; 2009
- Guest Blog: More on the Problems with Opt-in Internet Surveys; 2009; Langer, G.
- Psychological Factors Affecting Perceptions of Unsolicited Commercial E-mail; 2009; Morimoto, M., Chang, S.
- Innovations in Social Science Research Methods; 2009; Xenitidou, M., Gilbert, N.
- Where Is the unproctored Internet testing train headed now?; 2009; Tippins, N. T.
- Statistical disclosure control for survey data; 2009; Skinner, C.
- Response format effects on measurement of employment; 2009; Thomas, R. K., Dillman, D. A., Smyth, J. D.
- Preserving the integrity of online testing; 2009; Burke, E.
- Mobile surveys from a technological perspective; 2009; Pferdekämper, T., Batanic, B.
- MarketTools TrueSample; 2009
- ISO 26362 Access panels in market, opinion, and social research-Vocabulary and service requirements; 2009
- Internet alternatives to traditional proctored testing: Where are we now?; 2009; Tippins, N. T.
- From the Editor; 2009; Sackett, P. R.
- Exploring mode effects in a panel survey of new businesses; 2009; Santos, B., DesRoches, D.
- Dirty little secrets of online panels. And how the one you select can make or break your study; 2009
- comScore Media Metrix U.S. Methodlogy. An ARF research review; 2009; Cook, W. A., Pettit, R.
- Can we make official statistics with self-selection web surveys?; 2009; Bethlehem, J.
- Attitudes over time: The psychology of panel conditioning; 2009; Sturgis, P., Allum, N., Brunton-Smith, I.
- Association collaborative effort releases online research definitions, expands membership; 2009
- The Effect of Phrasing Scale Items in Low-Brow or High-Brow Language on Responses; 2009; Blasius, J., Friedrichs, J.
- Question and Questionnaire Design; 2009; Krosnick, J. A., Presser, S.
- Attrition in Consumer Panels; 2009; Tortora, R. D.
- Sample Design for Understanding Society ; 2009; Lynn, P.
- The 2008 Confirmit Annual Market Research Software Survey; 2009; Macer, T., Wilson, S.
- Predicting Tie Strength With Social Media; 2009; Karahalios, K., Gilbert, Er.
- A Special Report from the Advertising Research Foundation - The Foundations of Quality Initiative: A...; 2009; Walker, R., Pettit, R., Rubinson, J.
- A Web-Based Tool for Assessing and Improving the Usefulness of Community Health Assessments; 2009; Stoto, M. A., Straus, S. G., Bohn, C., Irani, P.
- The rise of survey sampling; 2009; Bethlehem, J.
- Using an ABS frame to recruit a probability-based online panel; 2009; DiSogra, C.
- Address Based Sampling: How to Do It, Practical Tips; 2009; Dutwin, D.
- Use of Incentives in Survey Research; 2009; Lavrakas, P. J.
- Stochastic properties of the Internet sample; 2009; Getka-Wilczynska, E.
- Continuous Measurement of Musically-Induced Emotion: A Web Experiment ; 2009; Egermann, H., Nagel, F., Altenmueller, E., Kopiez, R.
- E-epidemiology : Adapting epidemiological methods for the 21st century; 2009; Bexelius, C.
- Web based survey: an emerging tool; 2009; Srivenkataramana, T., Saisree, M.
- The Use of Online Methodologies in Data Collection for Gambling and Gaming Addictions; 2009; Griffiths, M. D.
- Questasy: Online Survey Data Dissemination Using DDI 3; 2009; de Bruijne, M., Amin, A.
- Methodeneffekte von Web-Befragungen: Soziale Erwünschtheit vs. Soziale Entkontextualisierung; 2009; Taddicken, M.